Struggling to break into the workforce? Here’s why you should pursue a Diploma of Marketing and Communication

A Diploma of Marketing and Communication is an incredibly valuable and practical qualification that will open many doors for you. The course provides students with the necessary acumen, skills, and expertise to thrive in a corporate space. So, if this course interests you, here are some of the critical pieces of information you need to know about the Diploma of Marketing and Communication.

Learning new skills and capabilities

The course consists of both practical and theoretical components relating to marketing. Across both these components, you will learn the following:

  • Lead and manage a diverse team
  • Develop and coordinate financial budgets and plans
  • Implement, evaluate and alter plans and activities
  • Pinpoint and appraise opportunities (e.g. SWOT analysis)
  • Design and implement an integrated strategic plan

You’ll pick up some comprehensive work experience and a plethora of knowledge that you can subsequently apply to your workplace. Depending on the institution you attend, the degree generally takes 12-18 months to complete (which changes based on full-time or part-time study loads).

Benefit from strong industry demand

There’s a lot of demand for graduates with a Diploma of Marketing and Communication. As the world shifted to eCommerce and online channels throughout 2020, there has been more and more demand for jobs in this area. Advances made in digital technology and the wider industry have seen the sector grow, stimulating employment demand.

This degree can take you places

On top of this, a Diploma of Marketing and Communication can help you scale the workplace hierarchy, ensuring you can access high-end managerial positions. Relevant job titles include public relations manager, product manager, SEO manager, digital content manager or promotions lead. With this degree on your resume, there are literally hundreds of job titles that you are eligible for. You need to start exploring and applying.

Varied delivery of classes

Given the tumultuous year 2020, it’s easy for people to be a little apprehensive about attending in-person classes, seminars and lectures. Thankfully, most institutions have adapted to such uncertainty and have developed new processes that allow for the delivery of courses, resources and assessments via online channels.

For those who prefer attending face-to-face classes, most institutions and universities provide students with this service. These classes are delivered in an environment that is cognisant of social distancing and relevant spacing rules in confined spaces.

Relevant, challenging assessments

Moreover, a Diploma of Marketing and Communication will be assessed through various assessment types, including conventional examinations, reports, essays, group presentations, individual portfolios and an assortment of other tasks. While these tasks will not cause you sleepless nights and endless anxiety, they will challenge you to engage in an array of challenging scenarios. You’ll be encouraged to devise new solutions to different problems relating to promotional activities, digital content management, social media and other online channels.

Relaxed entry requirements

Thankfully, the entry requirements for a Diploma of Marketing and Communication are quite relaxed. However, these prescriptions change from place to place, so make sure you read the course outline and eligibility criteria before applying. Some institutions might have prerequisite courses or English level mandates, which means you might have to do a little extra study or work before applying.


So, there are many excellent advantages of pursuing a Diploma of Marketing and Communications this year and into the future. With this qualification in hand, you’ll instantly be opening doors for you, ensuring you have access to some of the best employment opportunities in the industry. All you need to do is apply.


Aidan Wentcher
Aidan Wentcher
Aidan is a general assignment reporter based in his native Sydney and graduate of the University of Sydney for Communication and Journalism. He has previously worked at MH Magazine and Ferro Magazine.

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