Should you buy engagement rings online?

Considering purchasing engagement rings online but worried about getting ripped by accidentally purchasing something inauthentic, or wasting your money? Or confused by the many options available on the internet?

When shopping for jewellery you might wonder whether you should engagement rings online or in-store. Shopping the web can offer a great experience, in fact buying engagement rings online can often be a far better and more convenient option than shopping on the internet. Here’s why you should consider it.

engagement ringsIs buying engagement rings online safe?

Sometimes people get nervous about shopping on the web but it’s often just as safe if not safer than buying from retail stores. Many sites selling engagement rings online have amazing photography which allows you to see the jewellery up close from many different angles alongside details of the jewellery and diamods such as cut and clarity. Shipping is also highly secure with insurances places on packages and discreet packaging so that you can enjoy peace of mind whilst waiting for your package to arrive.

Can I buy engagement rings online?

Yes you can, in fact it’s one of the best ways to shop with many different cuts such as round cut and solitaires available. You’ll also find some of the most competitive pricing on the internet.

Are they cheaper on the internet?

In many cases buying on the internet will save you substantial sums of money, often up to 40% of the cost of your jewellery. Without the overheads of a retail store, vendors who sell on the internet are able to substantially reduce the cost of their diamonds.

How to buy on the internet

There are a few steps you should follow before buying engagement rings online and a few things you should keep in mind. Here they are below:

Choose a reputable vendor

The first thing you should do is ensure that you find a reliable vendor with a good reputation. With such high value items it’s important to find a vendor that you can trust.


Verify certification

According to Temple and Grace diamonds should be verified by a lab certificate which will confirm that the diamond you are buying it the one that the seller is selling. Look for GIA or AGS certified diamonds as these are the most reliable labs in the world.

Evaluate the cut of the diamond

Make sure you look carefully at the cut and grading of the diamonds your thinking about buying before going ahead with the order.

Evaluate how clear it is

Zoom in on any photos provided on the internet and see if you can see any sign of blemishes. If you’re able to see blemishes on the web the you’ll definitely be able to see them in person.

Check the colour

If you’re after a white diamond then inspect photos carefully to see if it is nice and bright and white and doesn’t show any signs of discolouration.

Decide on the weight of the carat

The next thing you should think about after selecting a beautifully cut gem and ensuring you find one with no blemishes then you should spend your budget on carat.

Take your time

Take your time

Before buying anything on the web make sure you do thorough research and make careful comparisons. You should also reach out and ask opinions from knowledgeable experts. Spend a lot of time searching through different retailers on the web to find the best deals and diamond options.

If you’re having trouble deciding what kind of cut you like from photos, attend a retail store and try some bands on to get an idea about what you like.

Zoe Drennan
Zoe Drennan
Zoe Drennan is a local lifestyle writer and mental health educator based in Melbourne. Her articles about lifestyle and health have been featured in HuffPost, Allure, Bustle, Healthline, NYLON, The Salt Lake Tribune, and more. She sits on the board of Aia's Disability Law Center, as well as the National Harm Reduction Coalition. In recognition of her work as a journalist and advocate, Zoe was the recipient of the Substance Abuse and Mental Health Services Administration's Young Adult Leadership Voice Award in 2019.

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